LETS DO SOMETHING KREATIVE.

LETS DO

SOMETHING

KREATIVE.

WHO WE ARE

Kreative Design / Marketing is a home-based business located in Elk Grove, CA - just outside of Sacramento. We offer a wide array of affordable design, marketing and printing services for individuals, small businesses and nonprofits. We have over 25+ years of hands on industry experience and have been in business for ourselves since 2007. 

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KREATIVE SANDBOX BLOG

By Krista Guerrero 29 May, 2018
We have a lot of people ask why we don't use Wordpress to build websites. We personally don't feel it's up to par when it comes to functionality and security. Wordpress is open source software, which means it's very easy for people to hack into it. There are also 100's of security holes due to the 3rd party plugins that you have to install to make your website function like you want it too. They also end up making the website run slow due to being bloated with code. WordPress requires a plugin to pretty much do anything and most have fees associated with them. Our plugins (We call them Widgets) are native to our design software which ensures it's compatible and works seamlessly. We also don't charge additional fees to use them. While WordPress has gained a lot of popularity over the years, I would definitely do your research should you decide to go in that direction. WordPress - Quick Pros & Cons Positives As one of the largest open-source platforms in the world, WordPress can be used to design any type site you can dream of as long as you hire a designer that is knowledgeable. The extensive market of plugins and themes means you can purchase functionality without having to design it yourself. But most you will have to pay a fee to use. WordPress sites can be hosted with any provider, so clients may be able to reuse their existing hosting. Negatives "With great power comes great responsibility" - WordPress sites need constant updates, patches and monitoring for security vulnerabilities. It is certainly not headache free. Sites often end up much more expensive than anticipated due to the ongoing need for outside plugins to achieve functionality. Heavy customization of sites will likely require a developer or designer with solid coding skills. The platform is quite bloated. With so much functionality, sites typically load slowly and contain a ton of unnecessary code that should be manually removed in order to speed up load times and improve SEO. WordPress must be installed on a server, so experience managing a server and database is a major asset. Contact us if you are interested in discussing our website design options. https://www.getkdm.com/website-design
By Krista Guerrero 26 Apr, 2018
First off cheaper is not always the better deal, especially when it comes to hiring a graphic or Website designer. People get lured into these offers from Etsy, Fiverr and other online Websites making it seem like they’re getting a great deal! These deals can be very deceiving to the average person. You also don’t really know who you’re working with because all the communication is done through the website or via email. Some of these people aren’t even located in the United States and require full payment up front. All Red Flags. I receive a lot of phone calls from people, four in the last month alone who have entered into these types of transactions and are looking to me to help them. Either they come to me to have something printed and the art was not created in the proper format for all the types of printing they want to have done. Or the relationship went sour and they’ve lost all communication with the designer as well as the money they have paid them. Then they’re back to square one and having to pay someone else to do the job correctly. So they truly end up paying double or triple, when they could have done a little research and hired a local professional. I feel bad for these people because they don’t know any better. These online companies that take advantage of people, make the professionals look bad and make people think we all work that way. Not true. FIRST, DO YOUR HOMEWORK! Contact designers within your area so you can meet them in person and interview them so that you feel they’re a good fit and understand your goals. Or if there’s a local business that you like how they’ve branded themselves - ask them who they work with. Visit their website or online portfolio to see if you like their design style. When you finally contact a designer tell them what you’re looking for and ask a lot of questions. Good designers will ask you what your goals are and then educate you so that you can make the best decision that you can. Most professional designers including myself will never ask you for all the money up front. Typically we ask for a down payment and then the balance when the final art is approved. They will also provide you with a detailed contract that protects both you and themselves should any issues arise. Visit Yelp and Google+ to read reviews about their company. You can also ask for references, so you can contact them to ask how their experience was working with them. Another important question to ask is what software they use. The industry standard is the Adobe Creative Suite. Professional designers use Illustrator, InDesign and Photoshop. If the designer says they only use photoshop, they aren’t that experienced. Here’s a little description and how they’re used: Illustrator is meant for creating logos or vector based illustration work (they should not use Photoshop). Sign printers, apparel printers and even some website designers will ask you for your logo in vector art. This file extensions are usually .ai or .eps. Photoshop is photo rendering software for image manipulation and drawing as well as creating elements for your website. InDesign is a desktop publishing software for designing business cards, letterhead, print ads, posters, brochures and other printed material. I hope this gives you a little-educated insight when you’re going to hire someone to help create your brand. Whether you use Kreative Design / Marketing or another professional, at least you can feel good about the money you spent and walk away with your expectations met.
By Krista Guerrero 26 Apr, 2018
Vector Art Tip! All apparel printers must work with vector format art files to be able to screen print, embroider, or cut vinyl heat transfers. It is important when you have your logo or apparel art created that it’s designed using a vector based software program (Adobe Illustrator). Logos and designs should always be created within a vector format. You can then export raster files from that file for size specific printing or web use. Vector art allows us to separate colors for screen printing, get a stitch count for embroidery or print high quality designs for our large format printing like banners and signs. It's a very flexible format that allows you to make the art as big or as small as you want without losing any quality. Raster images do not work in the sameway. If you try to make them bigger than their original size they will end up blurry and pixelated. Vector File Types: .eps .ai .pdf .svg Raster File Types: .png .jpg or .jpeg .gif .tif .psd When hiring a designer this is a good question to ask before signing up with them. If they aren't able to do the job in a vector file you will likely end up paying more money to get it re-done. What if you don’t have vector art? We can assist you with that. For a small fee we can have most art recreated into vector art. We also provide you with a copy of the file for future use. Contact us for a FREE estimate or if you have questions - www.getkdm.com
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